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EFFECTIVE JULY 24TH 2007
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• OSHA, Federal & State Mandated Posting Requirements
• Federal Minimum Wage (Effective 07/24/07)
• Updated OSHA Posting (updated version 2007)
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small
business
FRANCE FREEMAN
mendation proved essential for the long-term
health of the business.
Chakin says, “They [the students] put in
maybe 225 to 275 hours. You can’t pay for
that kind of time.” He goes on to note, “I’ve
paid for consulting services that were not
nearly as valuable.”
Reardon, of Netline Sports, says one SBI
Costco member Kay Hirai used the Small
Business Institute to help boost her salon
and spa business in the Seattle area.
recommendation was to create a database of
her customers and send them e-mails about
special offers and new products. “Although
this is common practice to most e-commerce
companies now,” she notes, “at the time it was
still not being utilized by small businesses.
The e-mail campaign now generates a large
percentage of our overall sales.”
Ari Smith Cordtz, a Costco member and
cofounder of Sonoma Sparkler in Healdsburg,
California, which manufactures and distributes high-end sparkling beverages, used the
SBI as a sounding board for her marketing
strategy. The students’ report gave Cordtz the
confidence that her approach was the right
one, and growth in her business since the
report has confirmed this.
Sometimes, working with the SBI provides unexpected benefits. Both Reardon and
Hirai hired SBI students, who proved to be
valuable employees. C
Alan S. Horowitz is a freelance writer living in
Morris Plains, New Jersey, where he writes
about business, marketing and technology.
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